HAPPY BIRTHDAY TO US!
One year ago from Monday, I created an account named “myswitchfeed” on a blogging site called tumblr. Since then, over 50,000 of you have visited us via tumblr and wordpress! It’s hard to believe that it’s been one year already. So today, in celebration of us, we’ll be taking you through a timeline of history for this special birthday post.
(Yeah, it’s Thursday, and our official anniversary was Monday…but i’ve been away and super busy, so chill).
Starting Out
On April 2, 2011, I dove into the switchfoot world for the first time as I created a fan blog on Tumblr called “My Switchfeed.” Within an hour, we had our first follower! This was our first post:
4/2/2011: My Switchfeed opens!
My Switchfeed, the unofficial fan blog for Switchfoot, is now open! Check back often for band news, pics, videos, quotes, songs, interviews, and much more!
That wasn’t the worst of it. I still cringe every time I look through our archive.
This is what the site looked like just after we launched:

Those were some HEAVY three pages, eh? Our theme changed mid-April:

At that point, only about six pages existed on the site:

I had developed “Weekly News Podcasts” - weekly videos which summed up the week in switchfoot news. The concept was killed in June 2011. This was the opener for the podcasts:
Our early twitter account:

And our very first social networking icon:

Do we finally know what we’re doing?! Well…we’re getting there.
After the Vice Verses album art was released in mid-June 2011, we had our first makeover!

We also re-did our blog for the 2011 Bro-Am:

A screenshot of our LENGTHY song of the week: (sarcasm)

We also kept a site counter in the “about” page, ticking off the time to Vice Verses….

Oh yeah, that’s a pretty looking HTML widget. Heh.
This was my favorite tumblr layout. We used it from early July to late September:

In those days, our posts were short & sweet. Instead of long compilation posts, each piece of news had its own separate area, which made it easier for Tumblr folks to re-blog and share the word.
Right before the release of Vice Verses, we updated for the last time on tumblr:

And then, we rocked your world (um…kinda) by announcing that we would be leaving tumblr! This was our moving post:
Hey everyone! I have some exciting news for you today. First off, please use the myswitchfeed.tumblr.com domain until further notice instead of the .com one.
We are leaving Tumblr.
What???!!! Our main site, myswitchfeed.com, will be upgrading to a WordPress site within the next few days. This will mean better updates, pages, downloads, everything. Iâll let you know when the siteâs up and running.
We arenât forgetting about you Tumblr folks.
For every update on the myswitchfeed.com site, it will be streamed to your dashboard. So be sure to follow myswitchfeed.tumblr.com to get all the updates!
This is a very exciting time for us and iâm so glad you guys are here to help!
gracias!
-Alex
Back to Square One
And we were off! Everything I had come to know about Tumblr was lost as I began to dive into code and settings in unfamiliar territory. While we were under construction and testing out things, this was what our site looked like:

Yikes. We then proceeded to officially open the site! My friend Kourtney began writing for the Song of the Week around this time, and October rolled around quietly as the year continued. My Switchfeed was being completely redone in content - everything from the biographies to the features were being upgraded. Since then, we have added hundreds of pages deep in the site, containing archives, downloads, songs, artwork, information, and much more. Here’s what we looked like for the beginning of October, carrying on our Tumblr theme:

Before we knew it, it was Jon’s birthday!

And then Halloween came in:

This is what our Twitter account looked like around that time:

Christmas came! We finally began to get the hang of it as our pages were once again redone with better HTML coding.

And the snow melted away to reveal Spring!

This is what the site looks like as of today:

Again, it’s difficult to believe that it’s already been one year. In that time, we’ve gathered about 50,000 site visitors, 300,000 video views, almost more video subscribers than Jon Foreman, hundreds of fams communicating with us on social networks, and made friends with more of you than I would’ve ever thought possible.
Over the course of the year, I’ve come to know so many of you, and instead of drowning you in cheesy speeches, I’m just going to leave it at a “thanks” for all you do. You rock!
On that note, I have another announcement - it’s time for another site construction project! Over the next few weeks, massive changes are coming to our pages, and we’re going to be completely starting over from scratch and re-designing the site. More details will be coming soon.
Happy Birthday to Us!
-Alex
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